This is the story that (industrial) is as old as time. In the world of design / innovation, it will be named after each great result. There are some remarkable exceptions. Core, for example, a wide-known known provider of the ultramable glass (gorilla glass) used on the iPhone. And Gore-Tex, Premium Open Gears’ breathe waterproof membrane is famous for choice material. But behind each iconic solution, ourselves, who are never known to never be known, have the number of silent partners like Chang Robotics.
Here’s the problem: How to recognize, do authority and involve new jobs when watching a serious or white labeled relationship?
I think of this difficulty. The game presents the scores of organizations with changing automation. What does the next Fortune knows how to talk to us, taking into account the new automation or replacement of 500 CEO?
We are alone. In 2022, there are 239,000 US production organizations – engineering company, product designers and R & D laboratories. All except 4177 are less than 500 employees. The design and production touches the most products we live, but we cover the legions that are rarely part of the story.
Our way of our way to our services for our services:
1. Say without calling the story
One of the most effective strategies is to prepare your success in the category, not by the customer. We describe the following instead of detecting customer names:
- Customer type: For example, “a Fortune 100 Health Device Manufacturer” or “Leading North American Food and Packaging Provider”.
- The call was solved: For example, “We accelerated the time-market for a new diagnostic platform 42%.”
- Bullying was obtained: For example, “We use the use of PFAS (forever chemicals) in food packaging.”
We can still keep confidentiality when demonstrating reliable and effective stories. In some cases, we can show a physical product in the final development before closing any brand of the world.
Sometimes when the time passes and development periods, customers may want to admit a partner’s role formally or informally. Or may allow the customer to use as a confidential reference or call the confidential details of your work, call as a client. Any of these actions can accelerate your ability to gain an authority, especially in the cumulative, and an authority you deserve.
2. Having your domain experience through thinking management
When you can’t call what you are working with, you can make it very clear why you are doing and why it is important. Take a possible opportunity to publish the leadership of exploring:
- The inclinations that emerge In your field
- Classes learned From an anonymous project
- Predictions Where is your segment
Provide this information as specific and meaningful detail as possible. This is often done by white documents and research reports about the industry and development categories we touch. This strategy is as an expert without breaking your brand confidential ground. Some of your customers or potential customers can also be ready to participate in white paper projects.
3. Create your own use of
Think about setting up yourself when you can’t talk about solutions you set up for others. Create cases of demo products, concept videos or “hypothetical”, and the industries that make real world applications.
Or support full fruit-sweapwrite and your own portfolio firms. We have already entered this arena by creating a Chang Robotics Fund in eight companies. Allows us to be scale in several important ways:
1) We can be full for our roles in each portfolio company.
2) We can show the results of our technical prowess.
3) Perhaps the most valuable for us, some results are based on the IP from our main employees. It allows them to participate as stock owners in their projects.
To a large extent, this is a model that everyone wins.
4. Get visibility through the right channels
Take care of information channels that reward your expertise on the content of the presentation to gain authority in your sector:
- Contribute to leading work and trading publications or speak in industrial events. I participation in the company’s Innovation Council is an example.
- Use platforms like Linkedin, X and even Tiktok to share expertise and concepts (sales yards) adapted to the vertical markets you are serving. I cannot emphasize the value of these efforts, as it is the most successful achievements in the new business in 2025-2026.
These environments raise their voice without need to promote or open themselves between their peers and prospects.
5. Joint victory together with customers
When you have customersrarelyGet ready to share your role, as an explanation, joint work studies, reward applications and apprehensive technical documents or conference presentations, acknowledge your role.
This is more difficult when customers are openly sold. However, many customers (and especially large university customers and partners) are open to gain interaction. This is especially true in technical areas where peers consider the reliability, and academic research can be useful for your organization.
Last words
The invisibility is not inevitable. Ingredients, for the leadership of brands, strategic story, anonymized work studies and consistent thinking, may not be able to focus and reliability even if your logo is never seen in the box.
Matthew Chang is the founder and main engineer Chang robotics.