Aquaphor has become the hottest accessory of this year.
No Frills Beauty Staple Etsy, even aquaphor bag charm and special lids can also buy.
114 million of the Aquaphor-labeled videos of Tiktok, threw the focus of the old school. “I don’t know how many times I don’t know how many times I do not have to explain this,” said aiktok creator. “Is there a scrap? Aquaphor. Do you have a burning? Aquaphor? The broken heart? Aquaphor. Foot foot? AquaPhor !!!”
Another striker ointment lashes on his lashes and brows, we use it over the lips, the bridge of his nose and cheeks, and use it. “Aquaphor = summer makeup regularly,” video is read in the video.
Aquaphor leaned the hypothy, who frequently reprotypes the legion of Tiktoks’s gen z fans. “When my daughter asked Aquaphora how he got his name,” he reads a repost. Supporters build Aquaphor Charcuterie boards and share the aquaphor-themed promposals. Meanwhile, Beiersdorf, the main company of the brand, defeated the expectations of Q1 to $ 40 million.
How did the staple of a bathroom cabinet won this kind of cultural cachet? “Aquaphor, the Luxury Fashion Brands Loved ‘high low’ model in the ‘high low’ model,” Faran Krentcil, recently wrote for fashion work. “Ultra-prestigious products are a common message to confess the sin of the wealthy and treating the cynicism of the working class (by feeling seen regardless of the bank balance).”
We have heard about the “lipstick effect” that is an uptical crisis in the economic crisis of favorable luxury such as lip products. Now the lip balm is only inexpensive, daily – has become a miniature status characters.
The sale of lip treatment is 179% year in the space of the NK in space. Beauty Mogul Hailey Bieber is a double chain, which is double as the owners of the lip balm and recently sells phone cases with a special belly chain designed to carry the peptide lip tone. Tiktok has lip balm vlogs, lip balm collection tours and “What lip balm is in the bag” has videos.
Aquaphor, Tiktok may have the power to stay in the trend period. But as a striking creator asked: “You guys worried that no lip balm is really consumed.”