Through Ray ShehhanFounder – Old urban media
If you have not noticed, you do business in the age of disbelief. The consumers that you are trying to achieve are more and more skeptical about marketing messages you put, regardless of the channel. Many people even think that more consumer reviews for your products and services are false.
Building the brand’s identity in this type of environment that you need to succeed is very difficult. But businesses investing in experimental marketing have a clear advantage.
By experimental marketing, you don’t need to worry about whether consumers will trust your message or the exposure to the impact and reviewer. Experimental marketing allows consumers to see the first, what you can provide and value in their lives.
The best way to market marketing
Experimental marketing campaigns are more effective when they provide consumers both education and value. Traditional marketing can educate consumers by showing what products do. Experimental marketing increases the value of education, which allows consumers to break the first of how their special needs to meet the product.
For example, home improvement brands can use experimental campaigns to show homeowners how upgrades. Whether or not new windows, roofing or energy efficient equipment can increase their property value. Feeling in person, consumers walk too much more than information. They receive vision of how the product directly benefits them at home and lifestyle.
Technology sales businesses can also see great results from experience marketing. Creating activations where people can verify new technology in real time, businesses allow consumers to find out what is available with them. Regardless of whether the products are quicker internet speeds, advanced security systems, or smarter home communication, experimental efforts allow consumers to feel it, not just read about it. It is much easier than there to imagine – and desire. The effect that it will have on their lives.
Started with experimental marketing
Experimental marketing can scare unchecked. They predict flowery measures with gravity prices that cause concern about cost, logistics and measurable impact.
The truth, however, is that experimental marketing is more, which is easy, face-to-face relationships are easy than flash. Unlike traditional advertising, people often regulate, experimental marketing gives customers something they can feel, remember and share.
Starting the smaller is the best way for those who are reluctant to overcome their hesitation. The demonstration of a popular table or 60-day embedded activation provides low risk to test water. Set clear goals. Whether it is a leading generation, attracting customer data or direct sale and measure the results to see how effective the effort is.
The identity of a fair brand provides today’s consumers the valid authenticity and connection they want. Experimental marketing creates personal touch points so that digital and traditional channels simply cannot be reproduced. It is true that it is not only immediately results, but it builds duration, which positions the brand to separate and remember.
A little Ray Shehhan The US National Banking is the author and founder Old urban mediaLeading Teaching Marketing and Event Agency in North America. With the background of strategic planning, advertising and event management, Ray has turned old city media into an international brand partner network, trusting Fortune 500 companies and the best retail brands. Rey has been shown for Forbes Switzerland, Ricking Stone UK, Esquire Australia, entrepreneur and successful magazine, which was recognized for experimental activation, brand partnership and leading generations for household improvement companies. Earlier in his career, Rey collaborated with Gaydenevents in Philadelphia and worked with the fox of the 20th century, where he controlled production and launched a national syndicated TV show. In 2020, he developed a gift program in ancient city media, an innovative solution, which now accepts grocery networks, retail stores and other places of high-quality high-road boxes. The program provides both brands and retailers for a new face-to-face, leading generation and income growth. Rayed leader is the marketing industry, alongside, Ray continues to create large-scale, results-based programs that help brands build meaningful, measurable connections with consumers.
