We’ve all been there. You open your phone for a quick break, and before you know it, you spend for 30 minutes to turn around short, stunning videos, memes and bites.
You don’t even remember how you got there? All that you know is that he spilled his effort and strangely enough.
It is the power of low effort. It stirrets us, keeps us involved and often leaves us more.
However, if you are trying to build a brand, you may think that the content of low effort is a bad or lazy way about it.
But it’s not black-white. In fact, when it is strategically done, it can be one of the smartest ways to contact your audience.
No piece of content should be deep and highly produced; Sometimes the simplest ideas are most resonant.
Instead of removing it, consider how you can use it as the main part of your content strategy to achieve and maximize involvement.
If you want to build your brand using the low effort contents, the key is to understand what makes it so inclination in the first place. Let’s break it.
It gives instant satisfaction
We live in a world where everything moves fast. People don’t want to wait for the value. They want now.
Low efforts give immediate satisfaction, whether it’s a short video that makes you laugh, a relative tweet that directly speaks to your current thinking.
That is why the platforms like Tiktok and Instagram rails are prospered. Content requires minimal thinking, but it provides instant emotional reaction: laughter, surprise, certification or even nostalgia.
That emotional pull is getting more returning to people.
For your brand, it means that you do not always need long, brilliant content to influence.
A single sentence post with your audience can be as powerful as the article studied.
The main thing is to quickly deliver the value – it is inspiration, an idea or entertainment.
It plays in our custom in passive consumption
Most of us are not actively looking for content. We slip when they spin it.
The content of low effort works, as it does not require much from the viewer. Unlike a long blog or detailed podcast, it does not require a liability or obligation.
This is why short-designing videos, tweets and carousel messages are so effective. They slide smoothly on our existing habits, meeting us where we are already.
As a brand, you can use it to make your content easily digestible.
Instead of investing your audience, create content that fits them in their daily routine.
Quick jackets, imagination of foil or even turning short content into short sections can make a big difference in visibility and involvement.
It plugs into emotional relativity
Low effort contents do not need low quality importance.
The best performance pieces often hit the emotional chord. A simple memorandum, a quick history or two-way tweet, can be virused because it reflects what people are deeply about.
Think of the content that makes you agree, laugh in recognition or see. That’s what people make people hit “Share”.
For your brand, this means prioritizing the content that directly speaks to your audience’s emotions, struggles or aspirations.
It can be as simple as exchange of personal experience, spreading common disappointment, in a comparable way or using humor to relieve a complex topic.
It lowers the barrier to get involved
People are much more likely to engage in content when the required effort is minimal.
It’s easier to comment on Tweet than comment on 1000 words. It’s easier to answer emoji than a detailed answer craft.
Low efforts are prosperous because it invites easy participation.
This is why the questions, “this or that” questions, and simple calling actions work very well. They reduce communication and make the interaction feel immediate.
If you want to promote involvement, create content that allows you to respond quickly.
Ask simple questions, invite reactions and make your audience feel that they are part of the conversation without demanding a lot of them.
It makes your message more shared
People share content, which makes them look good, it feels good or expressing something that your content believes.
A long article can have great ideas, but one powerful sentence. When it turns into tweets or instagram quotation can travel much further away.
When building your brand, think about how you can pack your message in ways that are easy to pass along with others.
Big Ideas makes break up in the size of bites easier for your audience to spread your message without effort.
Conclusion
Low efforts are not just a trend. It reflects how we consume information today.
But the “low effort” does not mean lazy or meaningless. This means creating content that is easy to consume, easy to relate and easy to share.
Understanding what makes this type of content so addictive, you can use it for your advantage.
Whether you share ideas, confirm confidence or increasing involvement, the key value is the simplest possible way.
The best part. It is not necessary to sacrifice a deep or authenticity. You just need to present your ideas so that allows you to contact your audience.
Easier for making people involved, the stronger your brand will be.